Hyperlocal Jewellery Brands Dominate Small-Caps, Focus on Tier-II Cities
The top positions in the jewellery index are held by a large-cap and a mid-cap player, both of which are pan-Indian brands with a presence in the country’s top 10 cities. On the other hand, the small cap jewellery firms have chosen to specialize in hyperlocal markets. This strategy offers valuable insights into consumer sentiment across the spectrum.